Open to fully remote roles worldwide

I run Meta and TikTok ads that turn ad spend into orders.

Christopher Victor, performance marketer with 5+ years buying paid social for beauty, health and direct-to-consumer brands. I also build the WordPress and Shopify pages those ads land on.

See the ad account proof Email me

Christopher Victor standing in an office with arms crossed

Results across Meta and TikTok

$526K+ad spend managed

408,100+orders generated

15.29xpeak ad-attributed ROAS

$1.29peak cost per acquisition

I plan, launch and optimise paid campaigns around profitable customer acquisition: audience research, creative testing and budget scaling. Because I understand funnels, copy, tracking and conversion rate optimisation, I can fix what happens after the click as well as the ad itself.

Meta Ads Manager: proof of work

Screenshots from real ad accounts, date range set to Maximum. Client names are blurred. Select any image to enlarge it.

Meta Ads Manager campaign table with 375 website purchases at $2.73 each — Top campaign: 375 purchases at $2.73 each on $1,023 spend, with several others at $1.90 to $2.25.

Meta campaigns with 6,224 purchases at $0.55 each — Scaled campaigns: 6,224 purchases at $0.55, 4,492 at $0.69 and 3,948 at $0.73, each on $2.8K to $3.4K spend.

Meta campaigns with 202 purchases at $2.47 each — Mid-budget purchase campaigns: 202 purchases at $2.47, 178 at $2.31 and 136 at $2.02.

Meta campaign list including a lead campaign with 235 leads at $0.05 each — Test campaigns plus a lead-generation campaign: 235 leads at $0.05 each.

Meta messaging campaigns with 212 conversations at $0.10 each — Messaging campaigns: 212 conversations at $0.10 each.

Meta campaigns with 33 purchases at $1.14 and 10 purchases at $0.47 — Smaller-budget purchase tests, including 33 purchases at $1.14 and 10 at $0.47.

Meta Ads Manager ad-level view with 1,042 landing page views at $0.07 each — Ad-level view: 1,042 landing page views at $0.07 each, plus ads at $1.23 and $2.35 per purchase.

TikTok Ads Manager: proof of work

Campaign-level totals from TikTok Ads Manager, November 2025 to October 2026.

TikTok Ads Manager with 2,930 conversions at $0.69 each — 6 campaigns: $2,026 spend, 2,930 conversions at $0.69 average, 2.13% CTR. Top campaign: 1,061 conversions at $0.72.

TikTok Ads Manager with 920 conversions across 19 campaigns — 19 campaigns: $2,291 spend, 920 conversions at $2.49 average, 1.28% CTR.

TikTok Ads Manager with 508 conversions across 7 campaigns — 7 campaigns: $896 spend, 508 conversions at $1.76 average. Best campaign: 165 conversions at $1.52.

Experience

Freelance Media Buyer & Web Designer

Netreach Digital / Independent Clients · Remote · Nov 2024 to present

Develop and optimise paid campaigns on Meta and TikTok for independent businesses.
Design and improve websites and landing pages on WordPress and Shopify.
Connect ad strategy, funnels, tracking and site design to improve the path from ad click to purchase.

Media Ads Buyer

Tenxix · Full-time, remote · Jul 2023 to present

Manage and optimise Meta Ads and TikTok Ads campaigns, with audience research, creative testing and experiments.
Monitor CPA, ROAS, purchase volume and budget efficiency to guide scaling decisions.
Work on creatives, offers, funnels and landing pages to lift conversion performance.

Digital Marketer / Meta Paid Media Buyer

Harbadem Health · Full-time, remote · Sep 2021 to Oct 2023

Planned, launched and optimised digital campaigns that supported customer acquisition and sales.
Adjusted targeting, creatives and budgets based on campaign metrics.
Supported funnels and landing-page improvements to reduce friction between click and conversion.

Skills

Paid media: Meta Ads, Facebook Ads Manager, TikTok Ads Manager, paid social advertising, Facebook API
Performance and strategy: ROAS optimisation, CPA reduction, audience research and targeting, creative strategy and testing, A/B testing, customer acquisition
Conversion and tracking: Conversion rate optimisation, marketing funnels, Meta Pixel, conversion tracking, Google Analytics
Web and creative: WordPress, Shopify, web design, HTML and CSS, marketing copy, CapCut

Looking for a Meta or TikTok ads buyer?

I'm seeking fully remote roles with international teams and e-commerce businesses in paid media and performance marketing.

chrisvictor107@gmail.com LinkedIn profile